DAY 1:

BUSINESS IMMERSION
& DEEP DIVE

DAY 2:

TRANSFORMATION 
BEGINS

DAY 3:

SHAPING THE BRAND

DAY 4:

CUSTOMER SEGMENTATION 
AND CONTENT STRATEGY

DAY 5:

MARKETING ACTIVATION
AND AUTOMATION

In this intensive Business Transformation Workshop Series by Focus 7 and Vida Barr-Jones, you can expect to gain a wealth of valuable insights and tangible outcomes for your business:

CLARITY IN
STRATEGY:

You'll emerge with a clear and robust business strategy tailored to your unique goals and strengths. Through Strategy 7 and in-depth analysis, you'll understand where your business is headed and how to get there.

ENHANCED BRAND
IDENTITY:

You'll learn how to effectively define and nurture your brand, making it stand out in your industry. Understand the power of perception and create a compelling brand narrative that resonates with your audience.

AUDIENCE
ENGAGEMENT:

Develop a deep understanding of your target audience through customer segmentation and persona creation. Craft content and messaging that truly resonates with your core customers, improving engagement and conversion rates.

EFFECTIVE
MARKETING:

You'll gain valuable insights into optimising your marketing efforts, including channel selection, CRM utilisation, and marketing automation. Improve your marketing ROI by making informed decisions about where and how to reach your audience.

PRACTICAL
ACTION PLANS:

Walk away with concrete action plans and a one-page roadmap to guide your business growth. Implement your newfound knowledge immediately and efficiently.

COMPETITIVE
EDGE:

Analyse your competitors and define your unique niche in the market. Use perceptual mapping to identify opportunities for differentiation and growth.

IMPROVED ONLINE
PRESENCE:

Evaluate your website's performance and identify areas for improvement. Ensure that your online presence aligns with your brand and engages your target audience effectively.

CUSTOMER-CENTRIC
APPROACH:

Develop a customer-centric mindset and tailor your business activities to meet customer needs and desires. Enhance customer journey mapping to boost satisfaction and loyalty.

MARKETING
AUTOMATION:

Learn how to leverage automation tools to streamline marketing efforts and improve efficiency. Maximise the impact of your marketing campaigns while saving time and resources.

By participating in this workshop series, you'll not only gain invaluable knowledge and skills but also practical tools and strategies to drive your business forward, making it more competitive, customer-focused, and poised for sustainable growth.

We offer shorter sprint workshops as well if the business planning is already established and the marketing now needs to be super charged to meet the growth plans:

BRAND MEANS BUSINESS (2 DAYS) + AUDIENCE SEGMENTATION AND TARGETING (1 DAY):

Building on the concepts from the Brand Means Business workshop + creating and refining a customer targets and personas.

BRAND MEANS BUSINESS (2 DAYS)

These shorter workshops offer focused and targeted learning experiences. They allow you to deep-dive into specific aspects of business strategy, brand development, audience targeting, and marketing automation, tailoring your knowledge and skills to meet your business's unique needs.