BRAND STRATEGY WORKSHOPS
Map out the future of your business with a 2-day fully immersive event.
Offline and online options available.
2-DAY
Understand how your industry is changing
See what future market gaps can be plugged
Learn how to grow top-down, not bottom-up
Identify what you want your legacy to be
Become a self-sustaining business
WE WILL COVER:
INSIDE THE SCHOOL
Take a deep dive into today's and tomorrow's economic climate and discover what your business needs to do to make a difference. Through lively presentations and interactive exercises, get strategic advice based on scientific principles, trends, observations and predictions from experts in brand and marketing.
WHO IS THE BRAND STRATEGY WORKSHOP FOR?
WE WORK WITH THE CHANGE-MAKERS
2-DAY
BRAND STRATEGY WORKSHOPS
The location
Entrepreneurs
Are you working in your business 24/7, and have become exhausted, totally inefficient and self absorbed? Brand Strategy Workshops will help you map out the future of your business, find unexploited assets, and advise how to become a self-sustaining business ready for tomorrow’s economic climate.
Business founders/owners
Are you tired of the old traditional business models that don't work for you any more? Is your business commercial-led, instead of purpose-led; sales-led, instead of brand-led? Brand Strategy Workshops will help you reconnect with your purpose, and re-define the essence of your business, so you are back in control of your business, rather than your business being in control of you.
“The Focus7 team asked lots of questions and really listened to the answers before trying to offer a solution”
– Bettine Pellant, CEO, Picon Ltd
"Brand means finding the heart of your business and making it beat faster. Brand means celebrating what makes you better than the rest. Brand means your personal brand as well as your company brand. If you want to grow and be more successful, #BRANDMEANSBUSINESS
- Vida Barr-Jones
CEO, Focus7
© 2022 Focus7 International Ltd
MAKE YOUR MARK
WE'LL TEACH YOU TO
DAY 1
Understand your vision for growth - Today, tomorrow and the future
What is the number that you’re building your business value to for scale?
Understand how to grow your business from the top-down, brand-led as opposed to the bottom-up, sales-led
5th February 2020
BRAND ASSET FOR GROWTH
DISCOVER YOUR INDUSTRY GAP TO BE A MARKET LEADER
Future map your business looking at the trends and patterns of the industry to navigate your business into future gaps
Understand how to make strategic brand choices about the brand and people combined
Who are you talking to and how are you talking to them? Identify your three key personas
DAY 2
Understand what you want to be known for and how you want to leave people feeling
Combine your commercial business with the purpose, to build a self-sustaining business model
6th February 2020
PURPOSE AND PROFIT
UNCOVER YOUR BUSINESS CORE ASSET TO BECOME AN ASSET-LED GROWTH COMPANY AND NOT A PRODUCT-LED BUSINESS
What is the core asset of the business that will drive the valuation of the business in the future?
Understand what you are truly in the business of tomorrow and in the future
Design your new brand equity storyboard
OUTPUT
At the end of the 2 days, you will be able to write out your new brand asset storyboard and build the revenue system that designs out the end-to-end growth system.
Map out the future of your business with a 2-day fully immersive event.
Senior managers
Are you tired of spending funds on the business with zero return? Is the “same old” not working any more? Brand Strategy Workshops will help you understand how your industry is changing, and offer you strategic advice based on scientific principles, trends and observations.
Focus7
Fairclough Hall
Halls Green
Weston
Herts
SG4 7DP
Offline and Online options available.