BRAND ACTIVATION WORKSHOP
Re-discover your purpose and build a contextualised content marketing plan with two 4 hour high-impact online sessions
Two 4-hour online sessions
Find your company's purpose
Align your values & purpose with your marketing
Improve your messaging
Define and profile your audience
Discover new tactics and opportunities for growth
Map user journeys
WE WILL COVER:
INSIDE THE WORKSHOP
Business immersion & purpose definition
We’ll re-discover your purpose, take industry snapshots, crack through SWOT and TOWS analysis and examine the competitor landscape to find the clear blue sky of opportunity.
Brand audience
We’ll get under the skin of your target audiences, defining their personas and understanding their behaviours and motivations.
Customer journeys
We’ll look at current interactions and emotions, identify the pain points and propose improvements.
Brand proposition
We’ll work together to define your brand essence, and how the truth of what you are can be weaponised for competitive advantage.
Tonal values and tone of voice
We’ll maximise the power of your personality so that you speak in a way that your audience finds most convincing.
Competitive advantage
We'll identify your position in your competitive landscape and help you define what makes you stand out.
Our highly bespoke workshops use a variety of techniques to re-discover and define your purpose, home in on your values, messaging and competitive environment, including full business immersion, SWOT analysis, customer/audience profiling and user journey mapping. We’ll reflect our learnings back to you and make real recommendations on a brand and marketing strategy, as well as a contextualised content marketing plan that supports your vision.
WHO THIS IS FOR
WE WORK WITH ALL BUSINESSES GREAT & SMALL
Two 4-hour online sessions
BRAND ACTIVATION WORKSHOP
Re-discover your purpose and build a contextualised content marketing plan with two 4-hour high-impact online sessions
Book now:
This includes:
POA
Up to 5 delegates from your team
1 on 1 time with at least 3 of our experts
Bespoke strategic programme of brand and marketing recommendations
Start-ups
Have you got a great idea but need a little help bringing it to life? The Focus7 team can help you with naming, branding, taking your new vision to market and navigating complex challenges such as business planning and funding.
SMEs
Maybe your brand is feeling a little tired and it's time for a re-fresh? Are you spending too much time working in your business rather than on your business? We can make your brand work harder for you through contextualised content marketing, automation and strategic planning.
Larger Corporations
Is your business undergoing a period of change or have recent expansions left your brand behind? Our leadership and change management experts can support you in this transitional period and help to unify your brand presence and communications.
It was an intense and demanding programme but at the end of it, the sense of being overwhelmed was replaced with one of clarity and optimism. Our vision was expanded and our horizons widened.
– Perry Jackson, Oventrop UK
"Brand means finding the heart of your business and making it beat faster. Brand means celebrating what makes you better than the rest. Brand means your personal brand as well as your company brand. If you want to grow and be more successful, #BRANDMEANSBUSINESS
- Vida Barr-Jones
CEO, Focus7
© 2021 Focus7 International Ltd
Our thinking was tested, new models introduced and team's discussions steered through a number of thought provoking steps. What we took away from this workshop is a common thread that binds the team together and is now woven throughout every part of the business.
– Patrick Harrison, LSGi